Hrithik, Katrina, Abhay & Farhan’s Road Trip Marketing Strategy For ZNMD

Zindagi Na Milegi Dobara cast Hrithik Roshan, Farhan Akhtar, Katrina Kaif and Kalki Koechlin has taken to the road.
As a part of the unique promotional strategy designed by director Zoya Akhtar and her team, they will make a road trip from Mumbai to Delhi and halt in between too.
The trip starts from Bandra, Mumbai on July 7, with stopovers at Surat, Baroda, Ahmedabad, Ajmer, Udaipur and finally to end the journey in Gurgaon, on July 10. Our source said, “They will possibly drive 1500 kms on their own.
Once in Delhi, the star-cast will perform at a live concert in Gurgaon. This is the first time that such a different marketing strategy has been planned to promote a film.”
Producer Ritesh Sidhwani said, “Over a period of three months while we shot the film in various parts of the country, we ourselves took the road instead of taking flights to these places. When you think of road trips why think only about Europe or USA? India is equally beautiful. We connect six cities like Surat, Baroda, Ahmedabad, Ajmer, Udaipur and then finally Delhi.
The actors were excited about the road trip and to meet the fans of different cities on our way . I am sure after watching the film you will call your friends and say that lets just spend time together. ”
The film will hit the theatres on July 15. Hope they return in time.

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Katrina, Salman & Kareena To Miss The Toronto Awards

In a sudden decision taken last week, Salman Khan, Katrina Kaif and Kareena Kapoor have been ruled out of appearing and performing at an international awards event at Toronto next month. The change in stance has left award organisers Wizcraft stunned and is believed to be the result of a tussle of power between Salman’s brother Sohail and the elder Khan’s business manager.
Says an insider, “The award organisers intend to make the Toronto event the biggest spectacle ever. Since Sal, Kat and Bebo’s performances are all handled by Khan’s business manager, the backing out is attributed to the fact that the commitment was made to Wizcraft by Sohail’s event management company. The family feud has Sallu’s sis Alvira and her husband Atul Agnihotri backing his manager on one side and brothers Sohail and Arbaaz on the other.
“Sallu’s business manager and Alvira are very close friends and they didn’t like the fact that Sohail made the deal himself,” adds the insider. The official reason given by the three stars is work commitments. Salman and Kareena are shooting for Alvira and Atul’s Bodyguard and apparently, there’s bound to be a date clash.
The Toronto event is expected to have the likes of Shah Rukh Khan, Hrithik Roshan, Akshay Kumar, Priyanka Chopra, Anushka Sharma, Ranveer Singh, the Deol men, Ranbir, Rishi, Randhir Kapoor and Anil Kapoor and his daughters Sonam and Rhea.
A spokesperson from Wizcraft doesn’t deny the story but adds, “We don’t comment about the stars and their itineraries. It’s a case of work-in-progress.”
Salman Khan and his business manager remained unavailable for comment.  Source

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