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| Jockey to Launch Line With Rachel Zoe Posted: 11 Oct 2012 07:58 AM PDT
Brand Jockey – American manufacturer of underwear with more than a century – has announced the launch of a line of Major Must-Haves From Jockey to a designer and stylist Rachel Zoe, the official presentation which will take place on October 17 in Los Angeles. The list of invitees to the event included clients Rachel and her team of the reality show The Rachel Zoe Project on the channel Bravo – during the show will be shown a film about the presentation. Rachel Zoe in line for Jockey will be several notable firsts. Among the assortment of lingerie will capri leggings, expanded color gamut, and the silhouette will be much thinner. “We are creating a new category of lingerie, whose motto – harmony and a lot of color,” – said the designer Jockey Fantegrossi world. The main innovation in the male part – sportswear of a new type of fabric made of cotton and micro polyester. Special collection of Rachel Zoe for Jockey will be supported by multimillion advertising campaign, which in November to appear in Cosmopolitan, Marie Claire, Elle, Redbook, InStyle, Shape and Women’s Health, and will be posted on billboards and bus shelters in Los Angeles and New York. Also, it will be attended by social networks and the blogosphere. In the main frame of the advertising itself Zoe in a black pantsuit though stylized shot of two female models for Jockey. Related Posts :
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